Legislative Consulting Katy Atkinson & Associates understands that there’s more behind legislative battles than lobbying.  While we’re not registered lobbyists, we’ll work with you  and your lobbyists on the media outreach, message development, and coalition building that are necessary to back up a successful lobbying campaign.

Strategic Planning In the political world, it’s important to look before you leap.  Strategic planning focuses on people and messages.  The people aspect includes identifying allies, opponents, key decision-makers, and the key influencers of those decision-makers.  The messages must resonate with these key targets and be delivered in a credible way.  It sounds easy, but a strategic plan is complicated by unknowns and unpredictability and it has to be flexible to accommodate new situations.

Polling and Focus Groups These tools provide vital input for the strategic plan and subsequently can be used to measure the impact of the campaign as it unfolds.  Katy Atkinson & Associates works with some of the top polling firms in the country and we can bring this expertise to your campaign at a reasonable price.

Coalition Building and Alliance Development No group should take on a complicated public policy issue alone.  Katy Atkinson & Associates thinks outside the box to identify groups and people that share your goals.  Then we’ll work with you to reach out to them, build the relationship, and move forward with a unified and more powerful team.

Litigation Public Relations High profile court cases can generate publicity for better or worse.  Katy Atkinson & Associates will work with your legal team to minimize or maximize the public exposure of your situation; whichever is most beneficial to your case.  KAA also has experience in helping reporters understand the nuances of complex legal situations so their reporting is more accurate.

Media These days, media encompasses far more than television, radio, and print exposure.  There are times when you don’t want any media attention at all (and we can help in those situations as well), but when you do, Katy Atkinson & Associates can help you work with the media in four arenas.

• Direct mail – KAA works with professional designers and copywriters to make your material compelling and eye-catching.
  
  
• Social networking forums –Platforms like Facebook, Twitter, and LinkedIn are like electronic billboards and can introduce a lot of people to your issue.  As the campaign unfolds they can also be used to recruit allies and stay in touch with a network of supporters.  KAA will craft your messages and design your postings for maximum appeal.
  
  
• Owned media – We’ll incorporate your brand and message into compelling websites and other messaging tools.  First impressions count for a lot so we’ll make sure readers are drawn in rather than turned off.
  
  
• Earned media – Katy Atkinson & Associates has a great record of successfully preparing clients for encounters with news organizations.   If you want your message to be heard, these opportunities should be embraced rather than avoided and we’ll increase your comfort level in this environment.
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